This summer, Baskin-Robbins Canada is taking its passion for flavours to an entirely new level. As part of its efforts to celebrate National Ice Cream Month, the ice cream brand has launched a new campaign, Flavour Slam, to encourage Canadian guests to create their own ice cream flavour combinations. By “slamming” together two flavours from the wide assortment available at Baskin-Robbins, guests can design their own unique flavours throughout the summer months and have a chance at prizes including ice cream for a year. Birthday Cake, Key Lime Pie, and Mom’s Winning Cookie are just some of the Flavour Slam flavours the brand will promote throughout the month.

“July is the perfect time to flex those creative muscles and try something refreshingly new,” says Natalie Joseph, spokesperson for Baskin-Robbins Canada. “Flavour Slam is all about enjoying the process of creating a custom treat that fits you. It is a celebration of our guests as well as a way to commemorate National Ice Cream Month.”

Also, this month, Baskin-Robbins re-introduces Mom’s Makin’ Cookies as its July Flavour of the Month. The flavour features brown sugar-flavoured ice cream filled with chocolate chip cookie pieces, chocolate chips, and topped with a cookie dough batter-flavoured ribbon. “This indulgent new flavour awakens memories of secret cookie recipes and pairs wonderfully with Baskin-Robbins’ graduation-themed cakes, the Diploma Roll Cake, and Banner & Dots Cake for summertime celebrations,” Joseph says.

Canadians can visit order.baskinrobbins.ca to find their local shop and order these cakes at any time from home. Launched at the beginning of the year, the e-commerce site allows guests to select and customize the flavour of cake and ice cream, add special messages, and select the location for preparation and pick-up for a seamless and simplified ordering experience.

For more information on Baskin-Robbins Canada, to order online, or to inquire about numerous franchising opportunities, visit baskinrobbins.ca or follow the company on Facebook, Twitter, Instagram, and Pinterest.

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