Four large banners advertising the Commonwealth Games have been given the green light by Birmingham City Council, with the slogan "Be Bold, Be Birmingham" set to be branded across the Ringway Centre.

The non-illuminated wrap banners are due to go up on May 31 and appear at four locations on the Ringway Centre in central Birmingham.

The largest of the adverts given permission to go up is 14 metres high and 235m wide, stretching the full width of the Ringway Centre complex facing Smallbrook Queensway, a prominent street in the city centre.

It has a purple background and will feature many version of the letter B, in colours consistent with the Be Bold, Be Birmingham campaign.

The other banners are 14m high and 15m wide, 5m high and 20m wide and finally 14m high and 40m wide.

The latter, to be positioned across the Hurst Street link bridge, will display the message "Welcome to Birmingham, proud host city of the 2022 Commonwealth Games".

Planning permission for the banners was granted on Thursday (April 28).

It is promised they will not interfere with highway safety, and must come down within a year of being displayed.

"I can't help but feel that such an advertisement is justified," councillor Martin Straker Welds remarked, as reported by the Birmingham Mail.

"Yes, you will be able to see it from outer space.

"Yes, you'll be able to see it at night, but it will actually echo the theme of the Games.

The advertisements are due to be created from a mesh plastic stretched on top of a stainless steel wire system attached to the building.

Gareth Moore, another councillor, was more cautious and urged "I do hope it will be maintained so it does look as good as the CGI suggests because it wouldn’t reflect well on the city if it was a mess", per the Birmingham Mail.

Birmingham 2022 is due to take place from July 28 to August 8 and be the largest multi-sport event England has hosted since the London 2012 Olympic Games.

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Unlike many others, insidethegames.biz is available for everyone to read, regardless of what they can afford to pay. We do this because we believe that sport belongs to everybody, and everybody should be able to read information regardless of their financial situation. While others try to benefit financially from information, we are committed to sharing it with as many people as possible. The greater the number of people that can keep up to date with global events, and understand their impact, the more sport will be forced to be transparent.

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Eliott is a junior reporter with insidethegames.biz. He graduated from New Bucks University in 2020 where he studied multimedia sports journalism. He worked as a freelancer while he completed his NCTJ qualification, writing for publications such The Football Pink and Last Word On Football.

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Support insidethegames.biz for as little as £10

For nearly 15 years now, insidethegames.biz has been at the forefront of reporting fearlessly on what happens in the Olympic Movement. As the first website not to be placed behind a paywall, we have made news about the International Olympic Committee, the Olympic and Paralympic Games, the Commonwealth Games and other major events more accessible than ever to everybody. 

insidethegames.biz has established a global reputation for the excellence of its reporting and breadth of its coverage. For many of our readers from more than 200 countries and territories around the world the website is a vital part of their daily lives. The ping of our free daily email alert, sent every morning at 6.30am UK time 365 days a year, landing in their inbox, is as a familiar part of their day as their first cup of coffee.

Even during the worst times of the COVID-19 pandemic, insidethegames.biz maintained its high standard of reporting on all the news from around the globe on a daily basis. We were the first publication in the world to signal the threat that the Olympic Movement faced from the coronavirus and have provided unparalleled coverage of the pandemic since. 

As the world begins to emerge from the COVID crisis, insidethegames.biz would like to invite you to help us on our journey by funding our independent journalism. Your vital support would mean we can continue to report so comprehensively on the Olympic Movement and the events that shape it. It would mean we can keep our website open for everyone. Last year, nearly 25 million people read insidethegames.biz, making us by far the biggest source of independent news on what is happening in world sport. 

Every contribution, however big or small, will help maintain and improve our worldwide coverage in the year ahead. Our small and dedicated team were extremely busy last year covering the re-arranged Olympic and Paralympic Games in Tokyo, an unprecedented logistical challenge that stretched our tight resources to the limit. 

The remainder of 2022 is not going to be any less busy, or less challenging. We had the Winter Olympic and Paralympic Games in Beijing, where we sent a team of four reporters, and coming up are the Commonwealth Games in Birmingham, the Summer World University and Asian Games in China, the World Games in Alabama and multiple World Championships. Plus, of course, there is the FIFA World Cup in Qatar.

Unlike many others, insidethegames.biz is available for everyone to read, regardless of what they can afford to pay. We do this because we believe that sport belongs to everybody, and everybody should be able to read information regardless of their financial situation. While others try to benefit financially from information, we are committed to sharing it with as many people as possible. The greater the number of people that can keep up to date with global events, and understand their impact, the more sport will be forced to be transparent.

Support insidethegames.biz for as little as £10 - it only takes a minute. If you can, please consider supporting us with a regular amount each month. Thank you.