Even if many deny the longevity of print advertising, it continues to hold its reign against digitization. While online marketing is struggling with the problem that digital advertising banners are hardly noticed, and even prevented by ad blockers, print products remain indisputably a sign of consistency. So, what advantages does print marketing offer companies?
This advertising medium means any advertising printed on paper. These include:
In the age of digital media, many young people in particular primarily use the Internet instead of newspapers and books to search for information. In the seemingly endless World Wide Web, the latest topics are available on various platforms within a short period of time, without the user having to pay additional costs. Nonetheless, billions of people still use the print product to find out about what’s going on in the region, in the country and around the world. It is therefore not surprising that companies are still placing ads and advertising in daily and weekly magazines, printing flyers and brochures, and handing out business cards.
The gross sales that can be generated through newspaper advertising prove that the market is not yet exhausted. New products, offers or services are still communicated in the form of print advertising. Advertisements in daily newspapers are worthwhile because many providers now not only use the paper version for their editions, but also make an online version available at the same time. This not only addresses a larger audience, but also gives the advertising a greater reach. The brochures from discounters and supermarkets are particularly popular in the print sector. Many families plan their shopping based on the offers in the brochures.
Every company needs different advertising media to implement its marketing strategy. However, very few companies completely do without print products. Companies with regional roots in particular must attach great importance to enticing their own catchment area to buy their products or services. In order to appeal to the generation that is more receptive to online marketing, conventional print products have to be adapted to the requirements.
If customers are addressed directly, this has a positive effect on their buying behaviour. That is why personalized advertising is very trendy because it is how companies suggest their interest in their customers. If the print products are then additionally provided with coupons, vouchers or samples, they appear a lot more attractive for the end consumer. Nowadays you have to be creative if you want to acquire a broad customer base.
Most of all, however, consumers like advertising that they do not find annoying. As already said, there is a flood of advertising banners and personalized suggestions on the Internet. Many users therefore use an ad blocker to prevent being flooded by ads. An inconspicuous but extremely efficient advertising medium is, for example, posters.
These statistics clearly show that millions of people see billboard advertising almost every day – whether by glancing at the edge of the road while driving or walking by on their way into the city. Posters are everywhere without appearing intrusive and therefore suitable as an advertising opportunity for a large number of companies. In order to get the necessary attention from the readers, a strong message and an eye catcher are required. Within a few seconds, the poster (and almost every other medium too) has to arouse interest.
Because it offers the following advantages:
Due to the fact that many Internet users no longer deal with the flood of uncontrolled advertisements, print products are becoming increasingly important. They represent both credibility and consistency in a media-flooded world. Regardless of whether old-established or new companies, print advertising continues to be one of the most reliable sources of information – if only because the information is available in a mix of online and offline media.
Despite the exponential growth of the digital medium, print advertising is still the undisputed leader in terms of authority, acceptance, influence, niche targeting, attention span, creative flexibility, and of course the return on investments. But all works only when you create a copy that grabs attention and triggers contextual emotions. Thankfully, now you have several smart and simple graphic editors to help you create professional banners, posters, flyers, or anything that fits in your marketing strategy. Here are some of the popular graphic editing tools to help you create highly effective banners:
You are aware of the complexity involved in creating and coding banner ads using HTML5, especially the cost involved in hiring someone who is a pro. For people like you, who want to create high-quality banner ads for the web, Creatopy—an application with a drag-and-drop interface to design ads quickly and efficiently- is one of the most trusted tools. All you need to do is login and select a suitable template from the vast archive and move to the next step of adding value like adding background, playing with color combinations, and rearrange graphics to make your ads more contextually relevant and appealing. Once done with the editing part, you can download your ad design in a desirable format and use it on suitable platforms. Additionally, the platform offers you an analytical tool to measure the performance of your ads.
When it comes to flexibility and creative freedom, Spark Abode gives you everything you can imagine to create banner ad designs effortlessly for web and print. You have the liberty of using templates and edit them as per your requirement or design something more creative from scratch. Besides, you can upload your own design elements like graphics, logos, and fonts to make your banners more appealing.
Online advertisement is booming, thanks to the flexibility and freedom it offers in designing and publishing banner ads of your choice in the quickest possible time. It doesn’t mean the print advertisement is irrelevant. It is still one of the most important parts of any marketing campaign. If searching and connecting with quality printers bother you, then you need to relax as several online printing services are offering door-step delivery of printed banners to help you focus more on your campaign. All you need to do is share your banner ad design file in a suitable format and select desired options related to size, material, and quantity and wait for a few days to get your banners delivered at your address. Most importantly, online printing services are relatively cheaper than traditional options.
BigBetterBanner (USA) If you are looking for a complete banner printing solution, from designing, printing to delivery, then Big Better Banner is one great choice. All you need to do is choose a template of your choice or upload your raw design and refine it using simple tools and upload the final design. You have the freedom to customize your size as per your space requirement and place an order for as many pieces as you wish. Your properly hemmed printed banner will get delivered to your address in stipulated time for free if your order size is above $49.
Finding a quality banner printer with quality and quick turnaround time assurance is the biggest hurdle of print ads campaigns. Vistaprint, one of the largest online printing service aggregators, is the best possible destination to help you design, customize, and get a high-quality banner printed and delivered in the quickest possible time anywhere in the world. The aggregator model helps in mobilizing resources in the quickest possible time so you get the best at a very competitive price in the quickest possible time.
Of course, print advertising also has disadvantages that companies have to take into account. Printing and creating posters, flyers or direct mail means high costs, especially when you factor in the high spread factor. Since the recipients of print advertising are usually selected at random, the question arises for many founders of the extent to which print advertising is profitable. One way to dispel concerns and at the same time to actively integrate print advertising into your own marketing strategy is cross-media marketing. A balanced mix of print and online advertising takes place in order not only to reach a higher target group, but also to increase sales efficiently.
This article was written for Business 2 Community by Peter Navarro. Learn how to publish your content on B2C
Peter Navarro is responsible for employer branding at Sixt SE. When he's not at office, he finds solace in writing and reading.… View full profile ›
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