Coming after 2020’s lockdowns, uncertainty and political turmoil, 2021 seemed like it might be more “normal” by comparison. Instead, challenges and conflicts seemed to evolve rather evaporate, and marketers—like everyone else—had no choice but to adapt.

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David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

Shannon Miller is Adweek's creative and inclusion editor and host of the Adweek podcast "Yeah, That's Probably an Ad."

Stephen is Adweek's Europe bureau chief based in Glasgow.

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