An example of the Creating Bold Futures campaign displayed on the UTSA Main Campus.
SEPTEMBER 23, 2022 — The Public Relations Society of America (PRSA) San Antonio chapter celebrated UTSA for excellence in communications and marketing at its 20th Anniversary Del Oro Awards held September 22. The Del Oro awards recognize outstanding examples of communications and marketing produced by organizations throughout San Antonio.
UTSA’s University Marketing team received a La Plata Campaign Award for Creating Bold Futures, the university’s brand platform. This award recognizes comprehensive programs that incorporate sound research, planning, implementation and evaluation.
Winning campaigns must display strategic public relations and meet the highest standards of performance in the profession.
The Creating Bold Futures campaign was executed completely in-house by a team of 12 professionals in design, web development, planning and project management.
Creating Bold Futures was the first branding effort for UTSA in over a decade. The brand is designed to be easily translatable to UTSA's distinct target audiences—many of whom are based in San Antonio—including prospective students and their families, donors, research partners and other stakeholders. The brand is centered around UTSA’s promise to be a model Hispanic Serving, public research university where aspiring students from all backgrounds experience a life-changing education leading to a bold future
Market research surveys of the San Antonio community were conducted before and after the campaign’s rollout to measure its effectiveness. The reach proved significant, with 46% of all respondents indicating they had seen elements of the campaign and 70% saying the creative advertising elements improved their perceptions of UTSA.
“The positive impressions and high rates of recall speak to the resonance of the Creating Bold Futures campaign with our target audiences,” said Vice President for University Relations Teresa Niño. “It was gratifying to see how the campaign advanced UTSA’s reputation in our local community, a tangible result of all the hard work done by our University Marketing team to manage the university’s visual brand.”
This year’s Del Oro Awards marked the 20th anniversary of the event. The ceremony was held on September 22 at the San Antonio Zoo.
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The Racial Justice Book Club was established at UTSA by members of the campus community to explore social justice following acts of racial violence across the nation over the last few years. We are reading The Injustice Never Leaves You: Anti-Mexican Violence in Texas by Monica Muñoz Martinez. We will meet every Wednesday in September and October at 2 pm on Zoom.
The touring ensemble of five London actors will perform Shakespeare’s _Macbeth in the UTSA Recital Hall.
Session for parents to learn about how to prepare for their children's future in higher education.
Celebrate Hispanic Heritage Month at our very own street fair - Calle UTSA. We will have activities, performances, food, music, and piñatas to break open.
"La Plática" is a space for thoughtful dialogue to build a sense of connection among the Roadrunner Community by getting to know each other better and sharing what's on our minds and about ourselves to increase to increase awareness of diverse perspectives.
This September 30, the Friday Series will feature Prof. Milena Ang, who will be presenting A Tren to Nowhere: Statistic Development and the Politics of Racial, a paper co-authored with Tania Islas-Weistein where they discuss Mexico's long history of state-led development projects that contribute to economic and racial inequality. The authors argue that despite professing racial justice, official discourses surrounding the Tren Maya reproduce existing symbolic and material forms of racism.
We invite you to learn about the process of screenwriting and explore the intersection of identity and pursuing dreams from Jorge Ramirez-Martinez and Raymond Perez, screenwriters for the Selena: The Series, released on Netflix. They will discuss their careers and writing process, including how their identities as Mexican American and gay men have shaped their professional experiences.
The University of Texas at San Antonio is dedicated to the advancement of knowledge through research and discovery, teaching and learning, community engagement and public service. As an institution of access and excellence, UTSA embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property - for Texas, the nation and the world.
To be a premier public research university, providing access to educational excellence and preparing citizen leaders for the global environment.
We encourage an environment of dialogue and discovery, where integrity, excellence, inclusiveness, respect, collaboration and innovation are fostered.
UTSA is a proud Hispanic Serving Institution (HSI) as designated by the U.S. Department of Education.
The University of Texas at San Antonio, a Hispanic Serving Institution situated in a global city that has been a crossroads of peoples and cultures for centuries, values diversity and inclusion in all aspects of university life. As an institution expressly founded to advance the education of Mexican Americans and other underserved communities, our university is committed to ending generations of discrimination and inequity. UTSA, a premier public research university, fosters academic excellence through a community of dialogue, discovery and innovation that embraces the uniqueness of each voice.